SPIRA — SOMOS FLEET · INVESTOR FINANCIAL MODEL
The largest community of drivers who own their fleet, in Mexico.
This is the full financial model: team, timeline, cost of capital, customer acquisition over time, commissions, import costs and IVA, and company valuation under three scenarios. Everything editable — nothing baked into the narrative.
VISION
Becoming the largest network of fleet-owning riders in the country.
This isn't another delivery app — it's the vehicle-ownership and financial infrastructure no individual rider can build alone. Every new city compounds on the last: more fleet, more negotiating leverage with leasing and insurance partners, better cost of capital, more origination commission. The ambition isn't a 700-unit pilot — it's the reference national network for anyone delivering on a moto in Mexico.
GO-TO-MARKET
Community first. Paid ads, only if they accelerate without breaking the unit economics.
The primary channel is community-led: mass events by city, organized through existing WhatsApp/Facebook groups of delivery riders — free food, the bikes physically on site, trade-in appraisal and contract signature the same day. Organic CAC on that channel is a fraction of paid CAC. Paid ads are an optional switch (control in the sidebar) to accelerate acquisition in new cities — the model shows the real effect on blended CAC and EBITDA when it's on.
EXECUTIVE DASHBOARD
The six numbers an investor asks for first.
Modelo de flota e importación: cuánto capital y qué comisiones genera el arrendamiento de las motos. El modelo de negocio —cuenta CLABE, Círculos de 5 y verticales de ingreso— está más abajo, en «Modelo Tier 1». / Fleet & import model above; the business model (CLABE account, circles, revenue streams) is in the Tier 1 section below.
Customer acquisition over time.
Revenue mix, year 1.
Custom revenue lines
Custom expense lines
YEAR 1 — MONTH BY MONTH
Monthly P&L, 12 months of real detail.
YEARS 2–5
Annual projection with growth factors.
From year 2 on, monthly detail collapses into a single annual growth factor — so the model doesn't become unmanageable at 60 months.
TIMELINE
Hiring and go-to-market, month by month.
The launch event isn't an ambitious date — it's pinned to the real freight lead time of the import order (control in the sidebar).
VALUATION
What the company is worth, under three scenarios.
EV = multiple × Year 5 EBITDA. The multiples are illustrative — adjust them below to whatever your investor considers reasonable.
Where every assumption comes from
The starting fleet (700), the HORWIN QBD2 price, the month-and-a-half freight time, and the 30-month lease term come from the real market research done for the driver-facing model (see the main site). Everything else — CAC, comercializadora commission, leasing partner interest rate, commission per credit granted, valuation multiples — are illustrative estimates without a real quote yet, editable right here.